About Us

BJCC & SHCC are killer events in China presented by ReedPOP, the outstanding producer of pop culture events in the world. ReedPOP started up back in 2006, and we've been on an epic ride ever since! From the very first New York Comic Con to launching and acquiring the coolest events all over the world, we've always stayed true to our core beliefs of always putting our fans first, creating killer events and being as transparent and authentic as possible. We try our hardest to bring massive amounts of fun and excitement to the lives of our audience by creating content and experiences that are original, exciting, memorable and exceptionally awesome.

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